There’s really only one reason: Money.
Let me ask you…
If a problem developed with the electrical wiring in your company’s offices, would you ask the shipping supervisor to fix it? If you developed a plumbing problem, would you ask the secretary to tackle it? If the office copy machine breaks down, would you ask your accountant to tear into it?
Rather silly questions, I know. And of course, the answer to each of them is NO.
But why?
Wouldn’t it be cheaper to have someone already on the payroll take care of all of those needs? After all, hiring a qualified freelance professional is an expensive proposition, no matter the field of endeavor.
So why not just throw a pair of hip waders and a pipe wrench at the secretary and have her wade into that plumbing problem? Why not toss a roll of electrical tape and a wire cutter at the shipping supervisor and have him zap that electrical emergency?
Because you know that you’d only save money in the short term, and lose money in the long run. Not to mention the compounded headaches and frustrations you’d have to endure.
No, the SMART move is to call Pete the Plumber and Erin the Electrician and just have the job done properly from the beginning. (And if you don’t call Pete and Erin NOW, you know you’ll probably be calling them LATER – and you’ll likely have a soggy secretary and a shocked shipping supervisor on your hands!)
You know the old truisms: In for a penny, in for a pound. You have to spend money to make money. Don’t be penny wise and pound foolish.
They all apply.
Sure, you can get your copy written cheaply by just dumping the job on some poor soul in your office (and it might even be that YOU are that poor soul!). But what will that penny-wise, pound-foolish decision cost your company over time? The ultimate cost in lost prestige and blown sales opportunities may be incalculable.
After all, the modes of communication through which you interface with your prospects or partners are the face of your company. That website, case study or brochure may represent the one and only chance you EVER have to convert a prospect!
Do you really want your potential customers scratching their heads in confusion or yawning with boredom while reading your marketing communications? Do you want them extrapolating that the poor quality of the written materials you distribute probably translate to the quality of the products and services you’re marketing?
It’s critically important that all of your marketing materials and corporate communications be composed of clear, concise, compelling copy. Every bland sentence, every poorly presented thought represents an irretrievable loss of potential revenue for your business.
So why not let that ‘poor soul’ that you’ve been dumping the copywriting on focus upon what he or she does best, and let me do for you what I do best?
You’ll come out way ahead in the long run.