Author Archives: Chris Delker

Is Content Marketing Dying?

I read an interesting article today. The author argued that as more businesses jump into content marketing, the model becomes less and less effective. That’s because people have only a limited amount of time, the author opined. They have only … Continue reading

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Why Content Marketing is Like Building An Airplane

I’m building an airplane. No – I don’t mean a little rubber-band wind-up airplane. And I don’t mean a little radio remote-controlled model. I mean a real airplane. The kind that I’m going to climb into and fly one day … Continue reading

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